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Testimonials

“To think that a 'first draft' could be so advanced, so well done is thrilling! I'm speechless! Now I have a professional & personal understanding of why you are successful at what you do!"

Maureen S.

New London, CT

Services

"We help entrepreneurs get more business than they know what to do with. And we help nonprofits stretch their marketing dollars. Are you interested?"

Your needs:

Stabilize your position in the marketplace

Discover the right market niche for your product/services

Extend the effectiveness of your marketing/promotional dollar

Grab the competitive edge

Improve your image in the community

Our solutions:

Strategic Marketing Planning ~ In its broadest sense, Marketing is the total movement of goods and services from initial development through the final use by the consumer (whether Business to Business or Business to Consumer). Management consultant Peter Drucker used to say, "Marketing is the KEY business function." Without a Marketing Plan, activity is misdirected, uncoordinated and inefficient.

Market Research & Analysis ~ In order to determine the proper market niche for your product or services, you must honestly and objectively assess your audience, product and competition. This fact-finding allows you to measure the effectiveness of your marketing efforts. A thorough analysis of these elements reduces the risk of your investment and provides a fresh outlook on growth opportunities.

Marketing Communications ~ Persuasive communication directly affects consumer action. Successful marketing communications require a media/public relations mix which leads the consumer through the stages of awareness, curiosity and involvement in your company.

Marketing/Sales Promotion ~ In today's business economy, a single direct sales call can cost more than $300, while properly conceived and executed sales promotions can cost only pennies per reach. As advertising uses existing media channels to communicate your message and public relations uses the news segments of those same media, sales promotions create a new marketing channel.

Image Design & Public Relations ~ Your image/branding is the 'face' your business presents to the world. The right 'look' can set your business apart from others. And favorable exposure in the news media creates name recognition, credibility, and prestige that extends to your products and services.