White Papers Archives
White Papers Archives
Listed below you will find various articles that have become a part of our newsletters.

General Marketing Interest:
There are 12 Kinds of Ads
Website Tips to Keep in Mind When Writing Copy
Putting Together your PR Media Kit ~ How Bright Do You Want to Shine?

November 2009 Newsletter:
Business Bullet ~ Survival Tips from Donald J. Trump
Marketing Minute ~ Goodwill Industries - A Study in Social Media

October 2009 Newsletter:
Business Bullet ~ Starting a Business - What is your approach? (Part 3)
Marketing Minute ~ Marketing News on Brand/Demand & Online Domains

September 2009 Newsletter:
Business Bullet ~ Starting a Business - Can you Work With Yourself (Part 2)
Marketing Minute ~ Marketing Lessons from "Brand Obama"

August 2009 Newsletter:
Business Bullet ~ Starting a Business - Can you Work With Yourself (Part 1)   (repeated)
Marketing Minute ~ Ten Publicity Ideas That Could Help Grow Your Business
Eco-Corner ~ Summer BBQ, The Green Way

No June or July 2009 Newsletters

May 2009 Newsletter:
Business Bullet ~ Starting a Business - Can you Work With Yourself (Part 1)
Marketing Minute ~ The Two Classic Objections
Tradeshow Tips ~How do you know what show is right for your company?

April 2009 Newsletter:
Marketing Minute ~ Brand Yourself or Get Branded
Business Bullet ~ Lessons from OZ
Tradeshow Tips ~ Good Shows in Bad Times: Exhibiting When Your Industry is in Crisis

March 2009 Newsletter:
Marketing Minute ~ Human Networking
Business Bullet ~ Surviving a Recession
Tradeshow Tips ~ Virtual Exhibiting in the Future?

February 2009 Newsletter:
Marketing Minute ~ Online Marketing Can Be Effective in a Recession
Business Bullet ~ CT Business Report for 2008
Tradeshow Tips ~ Business Cards-Don't Leave Home Without Them!

January 2009 Newsletter:
Marketing Minute ~ Marketing Predictions for 2009
Business Bullet ~ Business & Economy Predictions for 2009
Tradeshow Tips ~ Tips to Review 2008 and Look Forward to 2009
Special Focus ~ Home Buying Blunders for 2009  (Sponsored by First-Time HomeBuyers Magazine)

December 2008 Newsletter:
Marketing Minute ~ Best Time to Pitch to the Media is NOW!
Business Bullet ~ Watch Your Cash Flow!
Tradeshow Tips ~ What Do Show Attendees Expect?
Client Profile ~ BizBuilderCT

November 2008 Newsletter:
Marketing Minute ~ Opportunities in a Recession
Business Bullet ~ Effects of Political Activity on the US Economy & Your Business
Tradeshow Tips ~ Secret Thoughts from the Attendees
Client Profile ~ EOTO Custom Publications

October 2008 Newsletter:
Marketing Minute ~ The color palette and your website ~ some color theory.
Business Bullet ~ Delegate effectively.
Tradeshow Tips ~ Fun & Enthusiasm Sells!
Client Profile ~ Sanborn Financial Group

September 2008 Newsletter:
Marketing Minute ~ Are you a 'doer' or a 'planner'? One day in the 'life' of marketing.
Business Bullet ~ Collecting debts.
Tradeshow Tips ~ Show special discounts ~ good or bad for your business?
Client Profile ~ Pet Rock Films

August 2008 Newsletter:
Marketing Minute ~ "I guarantee it!"
Business Bullet ~ When and how to expand your business.
Tradeshow Tips ~ The meaning of colors in your exhibit
Client Profile ~ The Homestead House on the 7HC Ranch in Montana

July 2008 Newsletter:
Marketing Minute ~ Design marketing & ads that get results.
Business Bullet ~ How does a startup find customers? (Part 3 of 3)
Tradeshow Tips ~ Don't tell them, show them!
Client Profile ~ Meet The First-Time HomeBuyer Magazine

June 2008 Newsletter:
Marketing Minute ~ Intelligent Tools to Communicate
Business Bullet ~ Keep Startup Costs Low (Part 2 of 3)
Tradeshow Tips ~ Is Insanity Part of Your Exhibit Plan?
Client Profile ~ Reliance House

May 2008 Newsletter:
Marketing Minute ~ Communicating '101'
Business Bullet ~ The Transition from Salaried to Solo, Don't Bust Your Bank Account (Part 1 of 3)
Tradeshow Tips ~ The Right Shows; The Right Attitude
Client Profile ~ Lighthouse Psychoeducational Services

April 2008 Newsletter:
Marketing Minute ~ Direct Mail Myths & Myth-takes
Business Bullet ~ Moving your Business
Tradeshow Tips ~ Exhibit Inspiration, Where the Ideas Come From
Client Profile ~ Pivotal Journeys

March 2008 Newsletter:
Marketing Minute~ The Power of Postcards
Business Bullet ~ How loyal are your employees?
Tradeshow Tips ~ Beyond the Lemonade Stand
ECOSense - Chemicals, the Hidden Poisons in Your Home
Client Profile ~ CT Home Network

February 2008 Newsletter:
Marketing Minute~ Stop Sales & Marketing Leaks
Business Bullet ~ Make Your Business Stronger, Replace Old Habits with Something New
Tradeshow Tips ~ Spread the Word with PreShow Marketing
Client Profile ~ Guardian Fuel & Energy Systems

January 2008 Newsletter:
Marketing Minute~ Your Website ~ First Point of New Customer Contact
Business Bullet ~ Don't Be Afraid to Raise Your Prices
Tradeshow Tips ~ Turn Unhappy Visitors into Advocates
Client Profile ~ Community of Hope

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